THE PRODUCT

Color

- Intimate Relationship of Shoes and Bags

: Since 70's NIKE shoes color

Why NIKE - NIKE has been leader and representation of shoes industry.

70's NIKE shoes and logo's color was very primary color.


As following the time, NIKE logo's color is changing, repeating?

The color of Home Deco

The colors of the '70s are very distinctive—think of avocado fridges! The palette is strong and forceful, but with a darker and earthier feel than the '60s.

Interiors - Bright contrasting colors are used throughout the home. The dominant colors were orange, avocado and turquoise

Exteriors - Earth tones were big. These included lots of strong, warm colors from very dark to light browns, through to bright oranges, tans, butternuts, warm mustard–yellows and dusty reds.

Source -http://www.behr.com/behrx/inspiration/artistic_7.jsp

Rainbow colors

Rainbow colors have long represented positive, happy things, so in the '70s they were used extensively. The colorful-looking chap in the upper left is from a knitting magazine of 1977. The Ameritone paint ad is from 1976, and the Springsteen sticker was given out by Los Angeles radio station KLOS in 1978. It was in that same year that San Francisco artist Gilbert Baker hand-dyed a rainbow flag to display in the Gay Freedom Day Parade in the City. The rainbow colors had been associated with diversity for some time, but the specific symbolism of those colors on a flag at that event crystallized the rainbow flag as an icon of gay pride.

source -http://www.creativepro.com/article/scanning-around-gene-part-1-70s-type

Color of Punk Style

Black is a near-necessary color for a punk outfit, but not the only one: punk is not goth. The difference? Punk often uses black as a backdrop to accentuate a loud dash of bright color, rather than giving black center stage.

http://www.helium.com/items/869924-punk-fashion-tips?page=2

Fabrics

Hippies in Polyester

Every fabric we know today except two little known fibers (PBI and sulfar). Polyester was overwhelmingly the fabric of choice from leisure to evening wear, but natural fibers had a resurgence with the organic flower child look. Nylon, acrylic, acetate, rayon blends and other synthetics were commonly used.

source- http://www.vintagevixen.com/history/1970s.asp

The new longer clothes were made of floating and romantic fabrics that used cotton voiles and chiffons. Other fabrics such as Broderie Anglaise, tiny pink or baby blue and white checks, which had a virginal quality, all looked good in this longer fashion trend. Cheesecloth clothes with a semi opaque quality were ideal for long peasant overtops that swung and flared away from the body hiding the waist. They followed the line of flared and bell bottom trousers.

-Viscos Rayon

By the late 1970s the scene was set for the fabrics of the 80s. Fabrics like Viscose Rayon in crinkled textures were used alongside very fine crepe de chine polyester fabrics a world away from high bulk Crimplene. Small dollybird or granny print fabrics, looked best in draping viscose rayon. The fabric enabled the full bloused sleeves to billow and hang exactly as designers intended.
http://www.fashion-era.com/1970s.htm#1970's%20Afghan%20Fur%20Trims%20And%20Cheesecloth%20Fabrics

70's Luxury Bags
Dior logo bag

Fabric : Canvas bag

Design : Logo line -expand to clothes, accessory

http://www.systems.wsu.edu/scripts/wsuall.pl?url=http://search.ebscohost.com/login.aspx?direct=true&db=nfh&AN=7EH0253231013&site=ehost-live

70's Style / Design

1970's Style : Several style coexist - Punk Style, Disco Style, Hippies Style

70's Punk Style

Black leather, studs, chains, mufti fabrics, greyed sweated out black T shirts, bondage animal print bum flaps and leg straps epitomise some of the looks that immediately spring to mind when thinking of the early punks. What was then thought to be blatant and obvious sexual references in written form, on dyed and destroyed vests have again become a norm and the masses happily don Tshirts emblazoned with fcuk or crave a graffiti print covered Louis Vuitton bag, both fashions very much accepted because of the path set by the early punk movement.

http://www.fashion-era.com/punks_fashion_history1.htm#Punk%20Gets%20Refined%20-%20Punk%20Chic%20From%20Zandra%20Rhodes

70's Disco Style

Disco looks began in the 1970s and was memorable for its hot pants look and Spandex tops. Shiny clinging Lycra stretch disco pants in hot strident shiny colours with stretch sequin bandeau tops were often adaptations of professional modern dance wear that found itself making an impact in discos as disco dancing became serious. Gold lame, leopard skin and stretch halter jumpsuits and white clothes that glowed in Ultra Violet lights capture the 70s Disco fashion perfectly.

http://www.fashion-era.com/1970s.htm#Disco

Celebrated Style -- Queen Elizabeth II:

By the 1970s a designer called Ian Thomas who was Hartnell trained, began to inject a more youthful look into the styles offered to the Queen. It was Ian Thomas who encouraged her to choose less structured styles and move forward in fashion whilst retaining her sense of the clothes fulfilling a function of helping her be seen ,whilst also complimenting the event.
The trouser suit she donned here in 1970 was a somewhat daring public fashion for the Queen. Whilst she regularly wore trousers in her personal life as an active participant of field sports, she had avoided wearing trousers in her public life. But in the late 60s all women regularly wore trouser suits and the Queen's trouser suit was inevitable. It was a huge move forward from the very formal clothes sported earlier. This matt silk trouser suit was worn on a Canadian visit and it is known she wore culottes to informal evening events at home.

http://www.fashion-era.com/royalty/queens_clothes_1.htm

Mixed Style - Micro, Mini or Maxi 70's Skirt Lengths:

By 1970 women chose who they wanted to be and if they felt like wearing a short mini skirt one day and a maxi dress, midi skirt or hot pants the next day that's what they did. Ra-ra cheerleader skirts were popular.

source -http://missy-j.blogspot.com/2005/04/fashion-through-ages-1970s.html

70's Designers

What did 70's Designers' concept?

Designers in Punk Fashion

Vivienne Westwood and Malcolm McLaren

Punk as a style succeeded even more when Vivienne Westwood and Malcolm McLaren formerly Malcolm Edwards, publicized the ideas through their joint design ventures. McLaren launched the 'Sex Pistols' Punk music group. The punk group wore clothes from a shop called 'Sex' that Vivienne Westwood and her partner Malcolm McLaren opened on the Kings Road, London. They sold leather and rubber fetish goods, especially bondage trousers. Later the shop was renamed Seditionaries.
Not long after, Westwood launched alone renaming the same shop as 'World's End'. Westwood was soon translating her ideas into the fresher Pirate and Romantic looks. The collections were innovative, but were spoken of as unwearable, yet so often other designers picked up on ideas she had instigated and soon started another new trend.
In later years as her talent developed, her moods and methods changed. She mastered tailoring techniques combined with flair, frivolity and sexuality creating new looks that others copied. With a long stream of firsts behind her, Vivienne Westwood is now considered to be one of the most innovative designers of the 20th century.

source -http://www.fashion-era.com/punks_fashion_history1.htm#Westwood%20and%20McLaren%20Open%20the%20Seditionaries%20Shop