Strategic Plan
Reseponsibility:
Context: Praveen Kumar Rathod
Design: Hee Jae Jin
End Users: Ran Ran Xiao
What is your approach toward designing a bag?
· After Vietnam war, what are the new trends developed and which are vanished?
· How are different cultures getting affected with new developments like fashion?
· How does the change of the political scenario in USA: for example, Obama winning the Presidentship, affect the price, raw material and competition of bags?
· What are the changes after the globalization in the economy of the country, find information through “Economist magazine” and Newspaper, the economic circumstances affecting the price and fabric of the bags also find the curve of economic changes?
The Product:
What are popular colors and old fashion colors?
How can technology affect the fabric of the bags?
Introduction of new designs and styles from 1978.
what are the factors affecting trends in new fashion?
The End Users:
Geographic Data:
· Zip code
· Location
Psychographic Data
· People’s Hobbies
· Popular Life Style
· Ideals and Popular celebrities’ Personality & Life Style
· Questionnaire:
Why you start notice this brand or product?
Why you want to buy this product?
Why you like this kind of personality and lifestyle?
Which aspect you concern most while you purchase products
Behavioral
· Consumer needs
· Understand Consumer’s behavior through interview
· Consumers’ Satisfaction about Bags
Demographic Data
· Age and Gender
· Education Level
· Occupation
· Income
· Proportion of Disposable Expenses
· Immigration (May be a sign of the beginning of a popular culture or trend)
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