Psychographic Data for 2008

8 Imporatant Consumer Trend for 2008

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More Trends in 2008



"Transumers"



Fashion
Fashion brands have nailed TRANSUMERISM like no one else. From the very transient (and affordable) collections at Zara and H&M, to innovative lease concepts that play to the temporary nature of the business, and to TRANSUMERS' desires.

At Bag Borrow or Steal, the designer handbag rental firm, TRANSUMERS pay a monthly fee, pick and order handbags online and borrow them for as long as they like. Also check out Be A Fashionista, From Bags to Riches and Shoulder Candy.

Jewelry is the new rental handbag: Bag Borrow or Steal now offers jewelry, too, competing with ventures like Borrowed Bling and RK Jewellery Hire.

And yes, you can rent that dress to go with your handbag: from One Night Stand and Estella's Wardrobe to Salon Muare, this is all part of a lots-of-room-to-grow TRANSUMER infrastructure.

Source: www. trendwatching.com