Strategic Plan for Quantitative Analysis

COLOR FORECAST (By Heejae Jin)

· Identify the change of colors from 1978 to 2008.
· Find the curve (trend of colors).
· Identify the factors that impact the change of color

CONTINUE FINDING THE BEAT OF MOMENTUM OF 2008

The Context (By Praveen Rathod)

· Political
· Cultural
· Economic
· Social

The Product (By Heejae Jin and Ranran Xiao)

· Fabric
· Color
· Finish
· Designs
· Technology
· Trends

The End Users (By Ranran Xiao)

· Psychographics
· Behavioral
· Demographic
· Geographic

Collect the current information of 2008 by taking pictures, checking style magazines, arts, TV, movies, pop and also why consumers buy and what they buy, willingness to pay



TEST THE HIDDEN CURRENTS

· Find the 2008 hidden current identified
· Summarize the hidden currents from 1978 to 2006.
· Look for the hidden currents that continue to shape the trends in 2010.

UNDERSTAND WHO BUTLER BAG IS

Find the following data of Butler Bag Company and the competitors to Butler Bag

· Color
· Style
· Price
· Target market,
· Competitor
· Sales

Analyze all these factors and forecast for the product line in 2010 for Butler Bag.