posted by RanranXiao at
10:47 AM
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These bags were used as the sample Handbags and the following question were asked:
*Which bag would you like to purchase?
*What are the feelings about specific bags or designs?
*Which color would you prefer?
*How much would you pay for this bag?
Survey Results:
1. Bag should have pockets. It should be comfortable, convenient and bigger size
Other comments: If it has too many strips and has no packets , does not look convenient.
Preffered Color: Pink
Price: $ 120
2. Bag should be big size, metallic and should have pockets
Other comments: It has to be small, no pockets and bottom part should be good.
Color: Any color does not matter but mostly preffered is pink and purple.
Price: $ 60 (Students)
$ 100 (Workforce)
3. Bag should have pockets, metallic and should be more fashionable and big size. It should also have good color, strips and a handle to carry.
Other comments: no pockets, small size and a long handle to carry.
Color: Purple
Price: $ 150
4. Bag should be simple and more functional with pockets, top stitch, shoulder strips and big size.
Other comments: It should have individuality look and should not have pockets, bottom stitch should be good.
Color : Purple
Price: $ 180
5. Bag should be fashionable, good color, big size and should have pockets
Other comments: No pockets
Color: purple
price: $ 150
6. It should have good proportion. For daily usage bigger size is preffered and officially small bag.
Other comments: small in size, no pockets
Color: Purple
Price: $ 180 to $ 200
posted by globalidea at
11:30 AM
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Geographic:
*California
*Hawaii
*Washington
*New York City
California, Hawaii, Washington three states located in far west area, the area with the highest regional shares of industry revenue. New York city is the fashion and economic center
In far west area, California, Hawaii and Washington have a higher share of holiday /pleasure business domestic and oversea travel, include for corporate and government propose.
Demographic:
Generation Y
Gender: Female
*Born during a baby bulge that demographers locate between 1979 and 1994, they are as young as 16 and as old as 31 in 2010
*A group of more than 60 million people
*Generation Y Earns $211 Billion and Spends $172 Billion Annually in 2008
*This is the most ethnically diverse generation yet.
*Nine out of 10 people under the age of 18 have friends of different ethnicity than their own.
Psychographics:
Generation Yers:
* Are very good shoppers -- with an eye for value.
* Are highly individual and independent
* Have a style all their own.
* Are high-tech, mobile, novelty oriented and very independent and confident group.
* Are revering and envying of opulent lifestyle, many Generation Y shoppers are likely to show a materialistic/opulent shopping style.
* Like discount and outlets
* More likely gender role blurring
* Think it is important to have a large amount of money, and they are more like to associate higher price with improved quality
Behavior:
*Generation Yers really care about function and durability of bag, based on our survey, 70% generational Y responder put function and durability in first place.
* Generation Yers do a lot of research before they buy.
* Generation Yers like to see television
Why Choose Generation Y:
1. They are a group of 70 million people, which is a huge market.
2. They will fill the 18 to 31 age range in 2010, which is the main labor in the workforce, have highly disposable income.
3. Survey showed that Generation Y marketplace spending at $94 billion in 1998. their cumulative spending power comes close to US$ 150 billion a year in 2002, Averaging around US$ 100 a week in disposable income(2002), Members of this group earn a total annual income of about $211 billion, and spend approximately $172 billion per year(2008), Based on this rise rate, their spending power will become 209 billion in 2010. Then consider about more and more generation Y graduate from school and enter the workforce, this spending power will be much higher then 200 billion in 2010.
4. They are not much fashion conscious, instead of that, they care more about quality and functional, which is prefect for butler bag’s products image that have classic style, high quality and functional.
What They Want:
1. Generation Y loves products that let them show their individuality, while still remaining part of the group.
2. They are ‘‘Recreational quality seekers’’ and “Recreational discount seekers” they seem to pursue quality, but are more pricing sensitive.
3. They have strongly high-tech, multi-functional, individual needs.
Turning generation Y into generation $
http://thebigchair.com.au/news/insight/turning-generation-y-into-generation
Generation Y - Demographics http://www.library.csuhayward.edu/staff/ginno/ACRL/demograp.htm
Generation Y's 15 Favorite Eco-friendly Brands http://www.huffingtonpost.com/2008/08/04/generation-ys-15-favorite_n_116865.html
posted by RanranXiao at
3:23 AM
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