Tuesday, October 28, 2008

2008 Colors

















- Decoration
Neutrals are now, especially in larger purchases like cars, sofas or carpet. "For those big-ticket items, we'll make the safer choice such as neutrals, from rich gray to camel," says Emily Kiker Morrow, Director of Color, Style and Design at Shaw Industries. And, she continues, "We're using trendier colors, like acid green or amethyst, as accent pieces."
http://www.hgtv.com/dc-design-colors/color-trends-whats-new-whats-next/index.html


-Fashion
Women 's Colors

Blue Iris - A rich beautiful blue with purple undertones which has been a firm favorite amongst such designers as Leger, Costello Tagliapetra, Diana Von Furstenberg and Oscar De La Renta. Combining the regal richness of purple with cool and calming aspects of blue.
Royal Lilac - Dramatic Royal Lilac is a combination of bluish purples and cheerful red undertones. undertones.
Shady Glade -It provides a willing companion to shady glade, a mossy green base color which is a departure from the more traditional greens of the past.
Caribbean Blue -Evokes memories of tropical vacations which adds intensity to its color companions.
Twilight Blue - Twilight Blue is a twist on a classic navy, a strong, powerful steady color.

Aurora Red - Reds and purples are a keynote combination for Fall 2008. Given its dash of energy and vitality to the palette Aurora red is not exception.
Withered Rose - Moving on to dusky brownish pinks, Withered Rose blends with almost any shade.
Burnt Orange - Powerful and robust, Burnt Orange is subtle enough to be worn by most skin tones, but steady enough to be a backdrop and strong enough to be at the fore front of an outfit.
Ochre - Adding a touch of lightness traditional autumnal color is Ochre with a hint of mustard against mellow yellow.

Shitake - "The color of a Japanese mushroom, this complex yet modest shade is intriguingly understated," states the Pantone report, "especially when teamed with the robust colors of fall" '08.


Inky Blues, Greens and purples made up a prominent fashion base for runway designers showing their fall collections. This is likely to be the most popular color in the high-street given its versatility and femininity.

http://womensfashion.suite101.com/article.cfm/fashion_colors_for_fall_2008


-Electronic world
Plum may become the new black. You see how it influenced the electronics world in computers and cell phones.

http://www.pointclickhome.com/decorating_design/articles/color_trends_2008

-Brand


- Social Movement

Green continues to gain strength from its association with the growing shift toward eco-consciousness. It will show up in everything from fabrics to accessories to countertops.



http://www.zinio.com/express3?issue=290945946

Monday, October 27, 2008

Strategic Plan for Quantitative Analysis


COLOR FORECAST (By Heejae Jin)

· Identify the change of colors from 1978 to 2008.
· Find the curve (trend of colors).
· Identify the factors that impact the change of color

CONTINUE FINDING THE BEAT OF MOMENTUM OF 2008

The Context (By Praveen Rathod)

· Political
· Cultural
· Economic
· Social

The Product (By Heejae Jin and Ranran Xiao)

· Fabric
· Color
· Finish
· Designs
· Technology
· Trends

The End Users (By Ranran Xiao)

· Psychographics
· Behavioral
· Demographic
· Geographic

Collect the current information of 2008 by taking pictures, checking style magazines, arts, TV, movies, pop and also why consumers buy and what they buy, willingness to pay



TEST THE HIDDEN CURRENTS

· Find the 2008 hidden current identified
· Summarize the hidden currents from 1978 to 2006.
· Look for the hidden currents that continue to shape the trends in 2010.

UNDERSTAND WHO BUTLER BAG IS

Find the following data of Butler Bag Company and the competitors to Butler Bag

· Color
· Style
· Price
· Target market,
· Competitor
· Sales

Analyze all these factors and forecast for the product line in 2010 for Butler Bag.

Sunday, October 26, 2008

Trends for 2008

Trend for 2008
TREND I: Group Solving
- From the subprime mortgage meltdown, to the health insurance conundrum, consumers are facing intense personal financial crises in the coming year. There is an emergent cultural desire - even a demand - from consumers for companies and government agencies to intervene and help solve problems on a group level.

TREND II: Experts 2.0 - Consumers today are saturated with user-generated content and information from a million (sometimes dubious) sources. This year looks for the return of the expert. Companies that can reestablish credentials with consumers looking for credible, reliable sources of information will benefit.

TREND III: Dislocation! - Consumer technology is at a deflection point, where mobile phones, PDAs, BlackBerrys and iPods are ubiquitous. In 2008, it will be all about instant mobile access for the consumer. Look for "virtual storage lockers" to catch on big time.

TREND IV: That's What Friends are For - Social networking was one of the biggest mainstream media stories of 2007, and businesses have been pushing to get more information on how to maximize effectiveness of these networks. As these networks mature, Iconoculture is seeing shifts in how people relate with their networks, both social and professional and will help organizations understand these changes.

TREND V: A New Afroholistic Age - This year the African American consumer is moving toward a more holistic self-identity that is less encumbered by community traditions and expectations. Iconoculture is observing how black consumers who are breaking more barriers and stereotypes than ever before are transforming market opportunities.

TREND VI: The New Propriety - Retro-chic goes mainstream with a return to traditional manners -- from formal dinner parties to handwritten invitations, door-opening and umbrella-sharing--and is part of the transforming social environment. With a resurgence in interest in alternative medicine, traditional forms of education, and more restrictive child protection measures, Iconoculture is looking at how this amplification of traditional values will affect corporate marketing plans.

TREND VII: Beyond Green- With all the labels and info -- organic, GMO free, Sustainable, All-Natural, carbon neutral, etc -- how is a consumer to know if he/she's really green enough? Consumers in 2008 will begin to abandon the complicated calculus of what's green and what isn't, and they'll begin to embrace their own definition of what's ethical. This represents an important shift away from feelings of guilt to feelings of passion and proactivity (sic).

TREND VIII: Latino Media Explosion- In 2008 in the Latino consumer space, global and national companies will increasingly create, produce and distribute media vehicles - magazines, radio and TV shows, Internet sites and email newsletters, direct mail and events. These media vehicles will go beyond promoting corporate brand offerings to directly connect with and improve everyday Latino lives.

Reference: http://iooffthegrid.blogspot.com

Saturday, October 25, 2008

Psychographic Data for 2008

8 Imporatant Consumer Trend for 2008



Click picture above to get more information




More Trends in 2008



"Transumers"



Fashion
Fashion brands have nailed TRANSUMERISM like no one else. From the very transient (and affordable) collections at Zara and H&M, to innovative lease concepts that play to the temporary nature of the business, and to TRANSUMERS' desires.







At Bag Borrow or Steal, the designer handbag rental firm, TRANSUMERS pay a monthly fee, pick and order handbags online and borrow them for as long as they like. Also check out Be A Fashionista, From Bags to Riches and Shoulder Candy.






Jewelry is the new rental handbag: Bag Borrow or Steal now offers jewelry, too, competing with ventures like Borrowed Bling and RK Jewellery Hire.



And yes, you can rent that dress to go with your handbag: from One Night Stand and Estella's Wardrobe to Salon Muare, this is all part of a lots-of-room-to-grow TRANSUMER infrastructure.




Source: www. trendwatching.com


Tuesday, October 21, 2008

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Color: Meanings, Symbolism and Psychology

Saturday, October 18, 2008

THE CONTEXT - 2008



Election 2008: Taking a Financial Flyer on the Race for the US presidency:

The following information from the news dated 16/10/08, shows the heat of election 2008, for which the financial crisis is taken as the weapon for the race. A Portuguese online bank, Banco Best, is offering deposits tied to the results of the U.S. presidential election: If U.S. Sen. Barack Obama, D-Ill., wins the White House, Banco Best will pay 8% for the period between the deposit and Nov. 4; if Sen. John McCain, R-Ariz., wins, the bank will pay 2%. That reflects the general preference for Obama held in Europe; it's worth noting that the bank's not offering an equivalent deposit product biased the other way, which

by all the rules of hedging it should be (opening branches in Arizona and Wasilla, Alaska, where
demand might be expected to be greatest, for example). You don't need to go to Portugal to bet on the election. At Iowa Electronic Markets, or IEM, Obama is currently trading at 85 cents asked, so if you bet $85, you stand to be repaid $100 if Obama wins. You can get much better odds on McCain; you only need to bet $16 to win $100 if he wins. Aside from the amusement value, there's actually a very real hedging question here. Most of the differences between Obama and McCain come down to questions of policy preference that are difficult to express in a monetary form. Thus, the two candidates' policies on the Middle East have quite different implications.

Reference: Online News: Monday Morning dated 10/16/08

Economy:

Crude oil monumental price drops on friday 31st oct has given
rare dose of relief to the consumers. prices fell 32 % for the month which has stunned the oil producing countries. pump prices have fallen $4 a gallon and it is expected to an $100 billion annual savings to the american householders. Reference
The price drop connects to the previous record of 30% drop in feb 1986. Ritterbusch, president of energy consultancy said
that month started with $ 100 per barrel and ended with $65 today. In june this year the crude hit a record price of $147 per barrel. At a pump, a gallon of regular gasoline fell 4.3 cents overnight to a national average of $ 2.504, according to auto club AAA. According to Deutsche bank reseach, for every dollar that comes off pump prices, US households save a $ 100 billion a year-money that can be spent on other goods and services to jolt the economy. Deutsche bank estimates that the $ 100 billion would be worth 3 million new jobs. Deutsche bank seimenski predicts that the week global economy and the falling oil prices will average the oil price to $ 50 a barrel. OPEC and international energy agencies predicted earlier this year that the oil deman will increase 800,000 barrel a day next year driven by growing developing countries like China and India. USA GDP shrank to 0.3% annual rate in the July-september last quarter. Commerce department said that it marked the worst showing of the world's largest economy since it contracted at a 1.4% pace in the third quarter of 2001. Reference

Economy Shrink Organization of the petroleum Exporting countries announced plans to cut 1.5 million barrels of production per day. Venezuela's oil minister Rafael Ramire

z says OPEC, which controls about 40% of the world crude oil production will need to cut production atleast another 1 million barrels per day to boost falling prices.


Economy Shrinks:

The latest GDP reding marked a rapid loss of traction for the economy, which logged growth of 2.8% in the second quarter. Consumers ratcheted back their spending to 3.1% in the third quarter. Labor department said on thursday that the jobless claims stood at 4,79000 for the month of october where as the predictions were 4,70000. Jobless claims above 400,000 are considered a sign of a struggling economy. This 6.1% of Unemployment could hit 8% next year. many economists believe that the economy will continue to contract for next year. Americans disposable income fell at an annual rate of 8.7% in the third quarter. Consumers cut back on purchses of cars, furniture, household appliances, clothes and other things and this happened after the bracing impact of the governments tax rebates dissappeared. Businesses cutback sharply by not spending on equipment and software at a 5.5% pace. Home builders also slashed spending at a 19.1% marking the 11th straingt quarterly cutback, and fresh evidence of the depth of the housing slump. Exports grew at a 5.9% in the third quarter, a sharp deceleration from the second quarter's 12.3% growth rate. The economic downturn in
the third quarter was mainly due to inflation, which rose to 2.9% from 2.2% in the second quarter. Reference


Advertising 2008:

Adevertising in 2008 is totally celebrity oriented and they are the special attraction of the media.The following pictures shows Britney spears and Jennifer Lopez promoting the Denim:







The video on the following link, also shows the trend and new dress attractions wore by the celebrities, which has become the hot topic for the media. Also the selection of dresses shows the color which is popular in these days. It shows that white and black color are very popular and the maximum dresses worn by the celebrities are of those colors.



Eva mendes launched last month her bedding line vida with her boy freind designer George Augusto

















Obama's chances for winning the presidency Race:








Barack obama and john mccain have a litigation game plan to accompany their election strategy. The investment for this race is increasing. As this news we know that democrats have invested millions of dollars to get the new voters. And even US supreme court has confirmed democrats victory in ohio, dissolving a court order obtained by Republicans to force state officials to release the list of 200,000 new voters whose names or addresses don't match government databases. In this way in several places the republicans are caught for getting all fake votes.


Also the following video posted in the barackobama website shows the drawbacks of republicans to loose race of presidency and also gives the idea of how the financial crisis became such a big issue affecting the whole world.











From the News in The Wall street Journal:


In this article we see that the poll conducted by the WSJ shows that the maximum people are very much confident on Senator Barack Obama winning the presidential race. The tricks played by Senator Mc Cain against Barack Obama have not worked. Overall, the poll found 52% of voters favor Sen. Obama versus 42% for Sen. McCain. McCain lagging in key battleground states, which hold the electoral votes that could decide the race. The article also tells that the ideas of Senator Mc Cain reflect President Bush, which seems to be the drawback. Also the Graph represents that the votes for Barack Obama are increasing and that of Mc Cain are decreasing.



Financial crisis/Lifestyle of Luxury Executives:

The Federal government is spending billions of dollars on the banks to control the financial crisis, the employment rate is getting lower and lower day-by-day, and the big guns of the industry are loosing hope on the market condition. Does these all factors cause the lifestyle and the spending of the Luxury executives.

Francesco Trapani, chief executive of Bulgari Group, sold his 137-foot yacht, the "C

hristianne B," and he's holding off on buying any more

homes. Even his bespoke Micocci shirt was slightly frayed at the collar. Barry Sternlicht, chairman and chief executive of the private investment fund Starwood Capital, after buying champagne maker Taittinger, the Hotel de Crillon in Paris and Baccarat, is worrying about the financial tsunami. London-based designer Graeme Black cut his prices by about 20% for his spring 2009 season, and the design house Viktor & Rolf tried to save money by airing an online film of their collection rather than staging a show. (It turned out that the filming cost as much as a show would have). These examples show that the financial crisis has badly affected the normal life of the luxury executives. ( Read the Article)

Even then the luxury market is building up in India, china and Russia. This shows that the financial crisis has affected the main fashion cities or luxury markets but the expansion of market is not stopping rather it is expanding very fast. Linda Fargo, Bergdorf's fashion director says that retailers like Saks Fifth Avenue and Bergdorf Goodman were planning to buy more carefully for the spring season, which have not got affected by the financial tsunami but are just envisioning it.

Ralph Lauren opening a store in Paris and further plans to open a store in Istanbul also show that the luxury market is least affected by the financial crisis. Above all Mr Tripani says that

"The things that are happening are so big, that it would be silly to assume they won't have an impact."
Fashionomics:
The Spring 2009 runway collections shown at Newyork, Milan and paris shows the affect of economic climate on most of the designers, taking care to present clothes for the working women. All the designs were inspired from the 1920's to 1980's updated for the modern women. ( Pls see the graphical representation).

Fashion by the First Lady:

Democrats and Republicans are the main attraction these days and fashion perspective will obviously drive our concentration towards the ladies, Cindy McCain and Michelle Obama, what they are wearing and what is the media talking about. The video (click here), will show what are they wearing and what color they are choosing these days.


Cindy's look is all about classic, tailored pieces with bold colors. she often turns to the designs by Oscar de la Renta, who was preferred by Laura Bush and Hillary Clinton.

Michelle favors less constructed styles, jewel tones and floral prints.Michelle favors less constructed styles and she is compared to Jacqueline Kennedy.

The Latest Cars released by the companies:

AUDI 2010 BENTLY 09



CHEVROLET 2011

FERRARI 2009








Latest Bag designs by Ralph Lauren:



Rate: $16995 Rate: $19800

Movies:

The year 2008 movies are mainly focused on teen generation.

High school Musical 3 is top movie with $ 15 Million

Competitirs and the Target Market:

The following link is the report of the IBIS World on the leather bag industries in USA and the major players in the US market. This report mainly shows the three major players, samsonite, wilson and the coach. The concentration of this three major players is the regions like south west, mid east and far west.

This report also explains in detail about the Hand bag industry and the above three companies are the major competitors in this industry.

Tuesday, October 7, 2008

THE PRODUCT




Color

- Intimate Relationship of Shoes and Bags

: Since 70's NIKE shoes color

Why NIKE - NIKE has been leader and representation of shoes industry.





70's NIKE shoes and logo's color was very primary color.


As following the time, NIKE logo's color is changing, repeating?




The color of Home Deco


The colors of the '70s are very distinctive—think of avocado fridges! The palette is strong and forceful, but with a darker and earthier feel than the '60s.










Interiors - Bright contrasting colors are used throughout the home. The dominant colors were orange, avocado and turquoise














Exteriors - Earth tones were big. These included lots of strong, warm colors from very dark to light browns, through to bright oranges, tans, butternuts, warm mustard–yellows and dusty reds.


Source -http://www.behr.com/behrx/inspiration/artistic_7.jsp




Rainbow colors


Rainbow colors have long represented positive, happy things, so in the '70s they were used extensively. The colorful-looking chap in the upper left is from a knitting magazine of 1977. The Ameritone paint ad is from 1976, and the Springsteen sticker was given out by Los Angeles radio station KLOS in 1978. It was in that same year that San Francisco artist Gilbert Baker hand-dyed a rainbow flag to display in the Gay Freedom Day Parade in the City. The rainbow colors had been associated with diversity for some time, but the specific symbolism of those colors on a flag at that event crystallized the rainbow flag as an icon of gay pride.




source -http://www.creativepro.com/article/scanning-around-gene-part-1-70s-type




Color of Punk Style





Black is a near-necessary color for a punk outfit, but not the only one: punk is not goth. The difference? Punk often uses black as a backdrop to accentuate a loud dash of bright color, rather than giving black center stage.




http://www.helium.com/items/869924-punk-fashion-tips?page=2





Fabrics


Hippies in Polyester


Every fabric we know today except two little known fibers (PBI and sulfar). Polyester was overwhelmingly the fabric of choice from leisure to evening wear, but natural fibers had a resurgence with the organic flower child look. Nylon, acrylic, acetate, rayon blends and other synthetics were commonly used.



source- http://www.vintagevixen.com/history/1970s.asp

The new longer clothes were made of floating and romantic fabrics that used cotton voiles and chiffons. Other fabrics such as Broderie Anglaise, tiny pink or baby blue and white checks, which had a virginal quality, all looked good in this longer fashion trend. Cheesecloth clothes with a semi opaque quality were ideal for long peasant overtops that swung and flared away from the body hiding the waist. They followed the line of flared and bell bottom trousers.

-Viscos Rayon

By the late 1970s the scene was set for the fabrics of the 80s. Fabrics like Viscose Rayon in crinkled textures were used alongside very fine crepe de chine polyester fabrics a world away from high bulk Crimplene. Small dollybird or granny print fabrics, looked best in draping viscose rayon. The fabric enabled the full bloused sleeves to billow and hang exactly as designers intended.
http://www.fashion-era.com/1970s.htm#1970's%20Afghan%20Fur%20Trims%20And%20Cheesecloth%20Fabrics

70's Luxury Bags
Dior logo bag


Fabric : Canvas bag


Design : Logo line -expand to clothes, accessory

http://www.systems.wsu.edu/scripts/wsuall.pl?url=http://search.ebscohost.com/login.aspx?direct=true&db=nfh&AN=7EH0253231013&site=ehost-live


70's Style / Design


1970's Style : Several style coexist - Punk Style, Disco Style, Hippies Style


70's Punk Style

Black leather, studs, chains, mufti fabrics, greyed sweated out black T shirts, bondage animal print bum flaps and leg straps epitomise some of the looks that immediately spring to mind when thinking of the early punks. What was then thought to be blatant and obvious sexual references in written form, on dyed and destroyed vests have again become a norm and the masses happily don Tshirts emblazoned with fcuk or crave a graffiti print covered Louis Vuitton bag, both fashions very much accepted because of the path set by the early punk movement.



http://www.fashion-era.com/punks_fashion_history1.htm#Punk%20Gets%20Refined%20-%20Punk%20Chic%20From%20Zandra%20Rhodes



70's Disco Style

Disco looks began in the 1970s and was memorable for its hot pants look and Spandex tops. Shiny clinging Lycra stretch disco pants in hot strident shiny colours with stretch sequin bandeau tops were often adaptations of professional modern dance wear that found itself making an impact in discos as disco dancing became serious. Gold lame, leopard skin and stretch halter jumpsuits and white clothes that glowed in Ultra Violet lights capture the 70s Disco fashion perfectly.



http://www.fashion-era.com/1970s.htm#Disco



Celebrated Style -- Queen Elizabeth II:


By the 1970s a designer called Ian Thomas who was Hartnell trained, began to inject a more youthful look into the styles offered to the Queen. It was Ian Thomas who encouraged her to choose less structured styles and move forward in fashion whilst retaining her sense of the clothes fulfilling a function of helping her be seen ,whilst also complimenting the event.
The trouser suit she donned here in 1970 was a somewhat daring public fashion for the Queen. Whilst she regularly wore trousers in her personal life as an active participant of field sports, she had avoided wearing trousers in her public life. But in the late 60s all women regularly wore trouser suits and the Queen's trouser suit was inevitable. It was a huge move forward from the very formal clothes sported earlier. This matt silk trouser suit was worn on a Canadian visit and it is known she wore culottes to informal evening events at home.



http://www.fashion-era.com/royalty/queens_clothes_1.htm



Mixed Style - Micro, Mini or Maxi 70's Skirt Lengths:




By 1970 women chose who they wanted to be and if they felt like wearing a short mini skirt one day and a maxi dress, midi skirt or hot pants the next day that's what they did. Ra-ra cheerleader skirts were popular.



source -http://missy-j.blogspot.com/2005/04/fashion-through-ages-1970s.html









70's Designers

What did 70's Designers' concept?












Designers in Punk Fashion


Vivienne Westwood and Malcolm McLaren


Punk as a style succeeded even more when Vivienne Westwood and Malcolm McLaren formerly Malcolm Edwards, publicized the ideas through their joint design ventures. McLaren launched the 'Sex Pistols' Punk music group. The punk group wore clothes from a shop called 'Sex' that Vivienne Westwood and her partner Malcolm McLaren opened on the Kings Road, London. They sold leather and rubber fetish goods, especially bondage trousers. Later the shop was renamed Seditionaries.
Not long after, Westwood launched alone renaming the same shop as 'World's End'. Westwood was soon translating her ideas into the fresher Pirate and Romantic looks. The collections were innovative, but were spoken of as unwearable, yet so often other designers picked up on ideas she had instigated and soon started another new trend.
In later years as her talent developed, her moods and methods changed. She mastered tailoring techniques combined with flair, frivolity and sexuality creating new looks that others copied. With a long stream of firsts behind her, Vivienne Westwood is now considered to be one of the most innovative designers of the 20th century.


source -http://www.fashion-era.com/punks_fashion_history1.htm#Westwood%20and%20McLaren%20Open%20the%20Seditionaries%20Shop

Labels:

Friday, October 3, 2008

Psychographic Data

What People Like in 1970s:

Music Dance & Club

*Disco:
The disco phenomenon started in New York's gay and black clubs, where pulsating dance music and flamboyant fashions were the rule.

A night at the disco was all about glamour. Girls whirled around the dance floor in their slinky disco dresses. Guys sported gold chains and their best polyester shirts. Everyone's hair was blow-dried to perfection.

In the 1970s, recreational drug use went hand-in-hand with the glamorous party lifestyle. In the back room, fashionable people were partaking of fashionable drugs like cocaine and quaaludes.

The decor was futuristic, with flashing colored lights, a twirling mirrored ball, a lighted dance floor, lots of chrome and maybe a fog machine.

If you found romance under that mirrored ball, your night was complete.

*Keyholder Clubs

Keyholder clubs were members-only nightclubs for businessmen. The two biggest chains in the 70's were the Gaslight Clubs and the Playboy Clubs.

Do-It-Yourself Crafts

*latch-hook rugs
*macrame
*embroidery
*crochet
*string art
*sand art
*God's Eyes
*pop-top fashions
*ceramics
*quilling (coiled paper)
*candle-making
*decoupage


Simple Note: many of those might reflected on fashion

Travel:

Camping

When it was time for the family vacation, we piled into our RV's, pop-up campers, and silver Airstream trailers. Staying at KOA Kampgrounds was an economical alternative to hotels.

Simple Note: show a free and casual feeling that might reflect on fashion, also, camping functional and camping style may in vogue.

Vacation deals (round-trip from Chicago)
*8 Days In Hawaii: includes round-trip airfare, hotel accomodations, hula show, tours, all taxes & tips, and more! $319/person

*Jamaica Honeymoon: airfare, 7 nights at the Hilton, cocktail parties, transfers. $285/person

Simple Note: this vocation deals might show a popular purchase way and attitude 1970s: one deal contain everything, easy and convenience



Travelers to and from the United State 1970 to 1979




Travel to Foreign Countries

(Click link blow to get bigger and clearer picture)

Workout
*Jogging
*Yoga

Popular Christmas Gifts In The 1970s (and some typical prices, too!)

*stereo with turntable & 8-track player ($199.95)
*AM radio mounted in headphones ($14.95)
*Big Wheel
*lava lamp ($45.00)
*K-tel record albums
*25-function calculator ($49.95)
*CB radio ($89.95)
*Inchworm riding toy
*Bionic Man action figure ($6.66)
*mood ring
*Pitchback Baseball
*Baby Thataway ($8.88)
*ten-speed bike ($99.50)
*Richard Nixon "I Am Not A Crook" watch
*Evel Knievel stunt cycle ($9.96)
*Star Wars action figures
*Pong
*terrariums
*food kits (make your own wine, cheese, yogurt, jelly, bread)
*geodes & geode display stands
*ecology kits (little boxes to fill with dried beans & flowers)
*hair styling heads
*craft kits (bottle-cutting, decoupage, candle-making)

*for men: tie pins that look like pull-tabs from beer cans


Popular Films
Grease
Saturday Night Fever
Close Encounters of the Third Kind
National Lampoon's Animal House
Jaws 2
Heaven Can Wait
Star Wars Episode IV: A New Hope
Revenge of the Pink Panther
The Deer Hunter

Popular Musicians
Bee Gees with " Night Fever and Stayin Alive "
Paul McCartney and Wings
John Travolta and Olivia Newton-John
Rolling Stones
Commodores with " Three Times a Lady "
Boomtown Rats
What do you remember ? was this the year you graduated ?, what music was being played the year you were born?

Popular TV Programmes
Happy Days
Little House on the Prairie
The Rockford Files
Good Morning America
Jim'll Fix It (UK)
Saturday Night Live
Wheel of Fortune
Charlie's Angels
Quincy, M.E.
The Muppet Show
CHiPs
The Love Boat
Three's Company



Life Style in 1970s:

Relationships
*Gays & lesbians began coming out of the closet

*Between 1970 and 1977, the number of unmarried couples living together nearly doubled. While this was a huge increase, it still accounted for less than one percent of all American households.

*Young people were finding partners at singles bars, singles clubs and through computer dating services.

*The grooviest married couples were swingers. At wife-swapping parties, your bed partner for the night was determined by dumping everyone's car keys into a large bowl and drawing them at random.

*Before AIDS, herpes was the biggest health threat facing sexually-active couples. There was (and still is) no cure for this disease. Like they say, "The only difference between love and herpes is that herpes lasts forever."


Shopping:

Where people prefer to went to shopping:

*Indoor Mall
After World War II, the growth of the suburbs created a new type of shopping experience. Large regional shopping centers began to increase in number during the late 40's, and the first modern enclosed mall opened in 1956. In the 70's, the indoor malls became more common.

*"Home" Shopping
So you think Home Shopping is strictly a modern convenience, do you? Well, we had home shopping in the 1970s, too! It was called ordering from a catalog!

Work Style & Trend
Job dissatisfaction in the 1970s was higher than ever before, and this resulted in reduced production, high job turnover, increased absenteeism and frequent labor strikes. Several new strategies were introduced to reverse this trend, most of which have become common in today's workplace.

They include:
*Flex time: flexible starting and quitting times
*Compressed workweeks: squeezing a 40-hour week into three or four longer days
*Teams: Reducing the drudgery and repetition of assembly line work

Hippie

Individualism and self-expression was important for people during the 1970s, no matter how much or how little money a person made. The largest difference between the types of individualism and self-expression in this era was most likely due to both class and taste. For instance, there were two different groups of hippies that emerged during this decade. As a result, these could be labeled very generally as the “Anything Goes” hippie fashion group and the designer hippie fashion group.

Punk

The origins of Punk in the mid-1970s lay in the realities of disaffected working-class urban youth with little hope of employment, housing, and a meaningful future. Its visual expression in clothing, as cultural sociologist Dick Hebdige remarked at the time, was ‘the sartorial equivalent of swearwords’ and was opposed to conventional fashion, with bondage trousers and ripped clothing, often made from unconventional materials such as fake leopard skin or plastic binliners. Hairstyles were unnatural, dyed, and often spiked, with personal decoration in the form of safety pins, body piercing, and dangling chains, heavy high-laced Doc Marten's boots, all of which were associated with forms of social ‘deviancy’.

Punk ideology is concerned with the individual's intrinsic right to freedom, and a less restricted lifestyle. Punk ethics espouse the role of personal choice in the development of, and pursuit of, greater freedom. Common punk ethics include a radical rejection of conformity, the DIY (Do It Yourself) ethic, direct action for political change, and not selling out to mainstream interests for personal gain.

Celebrities’ attitude and lifestyle:

Popular Icon in 1970s:

Joyce Brothers:

America's most recognizable pop psychologist, columnist, author, lecturer, business consultant, and radio personality; Dr. Joyce Brothers has created a fun side-career making cameo appearances in feature films and television shows. She has been doing this since 1972.In the 1970s Brothers spoke against sexist bias, citing the need to change textbooks because children quickly pick up sexist attitudes from them. She noted that non-sexist cultures tend to be less war-like because the man does not have to prove that he is big and strong and needs to protect the weaker woman. She called for children to learn that it is fine to be either male or female, thereby developing more positive attitudes about themselves.

Simple Note: Kind of retaliated to the popular of pants, jeans, unisex style in 1970s

Andy Warhol:

American pop artist Andy Warhol became a pop icon himself, symbolizing the wild decadence of the "beautiful people" of the 1970s. Warhol began making strange and lengthy experimental films during the early '60s. Many of Warhol's films were centered on sex and death, and the sex in his films was often explicit and transcended traditional gender boundaries.

Simple Note: This icon also did something to challenge the gender boundaries, may be its also could cause the popular of pants and jeans, unisex style in 1970s


Bianca Jagger:

Bianca Jagger was the first wife of Rolling Stones star Mick Jagger. The couple was married in 1971 and Bianca became a prominent jet-set celebrity of the 1970s, known particularly as a chum of artist Andy Warhol and a frequent patron of the Manhattan nightclub Studio 54. She and Jagger divorced in 1979, In early 1979, Jagger visited Nicaragua with an International Red Cross delegation and was shocked by the brutality and oppression that the Somoza regime carried out there. This persuaded her to commit herself to the issues of justice and human rights.

Simple Note: Justice, human right, and international view, these might cause something in fashion trend

References:

http://www.thepeoplehistory.com/1970s.html
http://www.census.gov/
http://www.google.com/

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Geographic Data

Thursday, October 2, 2008

THE CONTEXT

POLITICAL

 SALT II Treaty:

 The salt II treaty is formally called the “Treaty between the united states of America and the Union of soviet socialist republics on the limitation of strattefic offensive arms. The treaty was signed by both the presidents US president Jimmy carter and soviet president leonid Brezhnev in 1979. this was signed inorder to drop the arms by both the nations.

 In December 1979, The soviet invasion of Afghanistan contributed to a swing to the right in American foreign policy and effectively ended the period of détente, which affected the politics of America as Ronald Reagan defeat Jimmy carter in the 1980 presidential election. By the end of 1979, political leaders decided to elect a new afghan leader and send in soviet troops and this failed with a war for the next decade, it worsened the political situation in United states  which showed the aggressive power of soviet union invading other nation.

 White night riots:

Gay rights advocates in New york city protest the light sentence for Dan white, who assassinated san Francisco mayor George moscone and Harvey Milk. In sanfrancisco, the anger escalated to violence called the white night riots.

 Women movements in 1978-79

 The pregnancy discrimination act is passed, the decisions bans employment discrimination against pregnant women

The national coalition against domestic violence forms.

The first take back the night march is staged in san Francisco.

In san Francisco, feminist artist Judy Chicago debuts her art exhibit titiled The Dinner Party, which honors notable women in history.

More than 100,000 people march in Washington DC in support of the ERA and to demand an extension of the time line to get it ratified.

The US house of representatives votes to extend until june 30,1982,the ratification deadline for the ERA, the senate follows a few months later.

NOW launches a new National ERA campaign

 Major legislations in the Year 1978-79

 Airline deregulation act

American Indian Religious freedom act

Age discrimination in employment act amendments

International banking act

Civil service reform act

Federal district and circuit judges act

Revenue act

Ethics in government act

Full employment and balanced growth act

President in 1978-79

 The speech of Mr Jimmy Carter in 1978 shows that America spends around $170 million for foreign oil, which impacts a lot on the economy of the country. Also mentions that their will be a tax reduction and a single family will benefit $250 year.

Analysis:

 Comparing political status of 1978 & 2008:

The 30-year era of deregulation came to a sudden and surprising end on Sept. 16.
Late that evening the Federal Reserve extended $85 billion to take an unprecedented 80 percent stake in American International Group in order to save the floundering insurance giant. Less than two weeks earlier, Treasury Secretary Henry M. Paulson Jr. had announced that the federal government was taking over Fannie Mae and Freddie Mac, the colossal mortgage agencies. Suddenly the U.S. financial sector could not survive without government help.
Since the long-ago days when Jimmy Carter was President, regulation has been a dirty word in Washington. Politicians of both parties vied to see how much of the economy they could free from the oppressive yoke of government control. The deregulation movement started when Carter signed the Airline Deregulation Act of 1978. Later, as it spread from energy to trucking to telecommunications to financial services, the rallying cry was the same: Less regulation, more growth.

 CULTURAL 

RUBIK’S CUBE:

 The multicoloured puzzle game became popular in 1979 in USA after the article on this game was published by a mathematician David Singmaster in scientific American. The inventor of this puzzle game was Erno Rubik, an Hungarian.

In 1979, the Andrews fund commissioned segal to create public art at Sheridan square, Newyork to commemorate the 1969 stonewall inn riots, in which gays fought police harassment. This even signaled the beginning of the modern gay liberation movement.

 Games:

The north American soccer league (nasl) grew fourfold, from six in 1970 to twenty four in 1979.

Tennis Jimmy connars was ranked number one for five years, from 1974 to 1978.

Movies in 1978

Coming home, Days of heaven, The deer Hunter, Pretty baby, An unmarried women

Movies in 1979

Alein, All that jazz, Apocalypse now, Kramer vs Kramer, The china syndrome.

American social changes in every aspect:

http://kclibrary.lonestar.edu/decade70.html

the most popular fads of the decade 70’s

http://www.crazyfads.com/70s.htm

ECONOMIC

Value of price in USA:

Price Trends in American History

Economic historians and economists have charted the course of prices in the United States from the earliest settlements of the seventeenth century to the present day. Fragmentary information suggests that prices were falling throughout the seventeenth century as the demand for money (shillings) grew faster than the irregular supply. Variations in relative prices across colonies were common, as were localized, and of ten sudden, inflation and deflation. As trade expanded and as the money supply became more regular, prices began to rise and price fluctuations to moderate. The development of wholesale commodity markets in the major port cities—Boston, New York, Philadelphia, and Charleston—led to the regular publication of price information in broadsheets or in tabular form in local newspapers known as "Prices Current," and these have facilitated the construction of historical price indexes beginning in the early eighteenth century.

The revolutionary war witnessed one of the first (if not the first, the French and Indian War being a precursor) occurrences of wartime inflation in American history. Prices fell after the mid-1780s but soon rose again sharply beginning in the mid-1790s through the War of 1812. Prices fell sharply from their wartime peak in 1814, and continued to fall until reversing course in the early 1830s. The fall in prices that occurred after the panic of 1837 cemented in place a cyclical pattern in prices that, while hardly new to the economy, would be repeated several times up to and including the Great Depression of the 1930s—prices generally rose smartly during booms, but then fell, sometimes quite abruptly, during a recession.

Following the recession of the early 1840s, the last two decades of the pre–Civil War period were generally a period of rising prices. Beginning in 1843, prices rose more or less continuously until once again declining in the wake of the panic of 1857, but stabilized shortly thereafter. Despite the increases of the preceding twenty years, on the eve of the Civil War the overall level of prices was still well below that experienced in the late eighteenth and early nineteenth centuries.
The war years (1861–1865) witnessed substantial—uncontrollable, in the South—increases in prices due to the issuance of paper money by both the Union and Confederate governments. Prices rose sharply, and more importantly, relative to wages, created an "inflation tax" that helped both sides pay for the war effort.

Prices fell after the Civil War, and except for a minor upswing in the early 1880s, continued on a downward trend until the late 1890s, when an expansion in the worldwide supply of gold produced an increase in the money supply and a rising price level that stabilized just before the outbreak of World War I. As during the Civil War, prices rose rapidly during World War I, as the sale of war bonds fostered an expansion of the money supply in excess of the growth of production.
Prices fell sharply after the end of World War I and remained stable for the remainder of the 1920s. Stock prices were an important exception. Fueled by the postwar boom, these prices rose to unprecedented heights, before crashing down in October 1929. The depression that followed was by the far the worst in American history. Just as it had in previous downturns, the price level fell sharply between 1929 and 1933. Money wages also fell, but not as much as prices. Real output per capita decreased, and unemployment soared to nearly a quarter of the labor force in 1933. Prices began to recover after bottoming out in 1932, but fell again when the economy again went into decline late in the decade. In 1940, on the eve of U.S. entry into World War II, the price level was lower than it had been in 1930, and lower still than in the 1920s.

With the entry into the war, the nascent economic recovery accelerated, and unemployment, which had stood at nearly 15 percent in 1940, declined sharply. The war effort put severe upward pressure on prices that, officially at least, was checked through the imposition of wage and price controls in 1942. Unofficially, price rises exceed those recorded by the government: black market activity was rampant, and black market prices do not figure into the official price indexes of the period. After controls were lifted in 1946, the price level rose rapidly, reaching a level in 1950 slightly more than double the level in 1940.

Since 1950, the American economy has experienced a steady and substantial rise in price level, although the rate of increase—the inflation rate—varied across decades. Consumer prices rose by 23 percent in the 1950s and by another 31 percent in the 1960s. These increases were sufficient to prompt the Republican administration of President Richard Nixon to impose wage and price controls from 1971 to 1974. In the end, however, the controls did little to stem rising prices, particularly after an international oil embargo in 1973–1974 caused a sharp spike in energy prices. By the end of the decade, the price level had risen a stunning 112 percent over the levelprevailing in 1970. The price level continued to rise in the 1980s and 1990s but at a much reduced pace. By the end of the 1990s, the cumulative effects of post-1950 increases in the price level were such that one 1999 dollar purchased the equivalent of $0.19 in 1950 prices.
Information on prices is routinely collected by government agencies and by the private sector. At the federal level, much of the responsibility is entrusted to the Bureau of Labor Statistics and the Bureau of Economic Analysis. Indexes produced by these agencies are published regularly in government documents such as Statistical Abstract of the United States and on-line at agency Web sites. For historical price indexes, readers are directed to the various editions of Historical Statistics of the United States.

USA VIEW: 

http://ddp-ext.worldbank.org/ext/ddpreports/ViewSharedReport?&CF=&REPORT_ID=9147&REQUEST_TYPE=VIEWADVANCED&HF=N/CPProfile.asp&WSP=N  

WORLD VEIW

http://ddp-ext.worldbank.org/ext/ddpreports/ViewSharedReport?&CF=&REPORT_ID=9147&REQUEST_TYPE=VIEWADVANCED&HF=N/CPProfile.asp&WSP=N

FUTURE OF USA ECONOMY:

http://www.epi.org/content.cfm/Issuebrief203

TECHNOLOGY

Outer space:

In 1978, two pioneer venus probes went into orbit. In 1979, voyager 1 and voyager 2 viseited Jupiter, while pioneer 2 slipped through the Saturn. Moon, charon was discovered around Pluto in 1978. In 1979, the Canadian American team of Robert Dicke and James Peebles questioned the basic assumption in big bang cosmological theory that the universe is flat.

 Robert K. Jarvik introduced the Jarvik-7 artificial heart, which was invented to keep patients alive until a human hear became available for transplant.

Somatostatin became the first human hormone produced by this new technology, followed in 1979 by artificial insulin.

In 1977, a deadly new disease that attacks the immune system was first described in American hospitals and later named AIDS.

The birth of test-tube baby in great Britain in 1978 following a successful in vitro fertilization procedure transformed fertility treatment and provided hope to couples throughout the world. Louise  Brown, the worlds first test-tube baby was born on July 25, 1978. see the statistics.

Apple computer introduced the first disk drive for a PC and VisiCalc put out the first spreadsheet software.

In this year science fiction films became popular like

‘Coma’ The theme is technological Dehumanization.

‘Invation of body snatchers’ observes that the people are becoming less human

‘Battlestar Galactica’

‘Buck Rogers in the twenty-fifth century’

The portable stereo cassette player was developed on Jully 1, 1979 by sony corporation which forever changed the way people listened to and experienced music. Akio Morita, cofounder and chairman of the sony corporation is credited with the development of the walkman. Initially considered a novelty item, the walkman later proved to be a huge product and a marketing success for sony. The first model was TPS-12. This was called the cultural phenomenon.

Analysis of Textile Industry - Its Growth in 70s:

 Since 1960, the textile industry in the west has developed in an unnatural economy. Protectionism has existed for the past thirty years in the textile trade and the last seventeen of those have been regulated by a system called the Multifibre Arrangement. This is a system of trade tariffs and export quotas of byzantine complexity which in effect exists to protect the western textile and clothing industries from market disruption, dumping or tactical undercutting from the low-wage developing countries. Put simply, this agreement has had the effect of blocking a significant number of imports from advanced developing countries, with the consequence that western textiles and western clothing are sold at an artificially high price. It is widely believed that without the support of this system the textile industry in the west would be unable to continue at its current level. In the 1960s and 1970s textile manufacture was perhaps more affected than any other industry in the west by the idea of mass production that was so typified by the photographs of the endless chains of cars lined up on the fiat production lines in the late 1950s. industrialists, particularly in france, Britain and America, became a little mesmerized by the idea of mass production, imagining that engorging vast yardages of cloth at speed would provide a lasting solution to the problem of overseas competition. Due to which the first oil crisis exacerbated in 1970s. This is the moment at which the amalgamation of the companies took palce and the smaller family run busineses were lost, and textile products became standardized or dull. This started at a very good pace in America and Britain, but particularly in Britain, the manufacturing and retail industries became dominated by a few large companies. It was emerging mono culture of the 1970s that spurred rebellion

IMPORTS & EXPORTS IN USA FROM 1960's to 2007:

Analysis:

The data of Exports & Imports of USA from 1960 to 2007,  shows that in the coming future the Imports will increase rapidly and Exports will decrease. We can also see that initially the Exports were very high and Imports was at the start. But in the 70's decade the Imports have paced by increase of 25%.  Also in the year 1985, the exports have decreased to $ 294M and Imports to $73115M. Since then the Exports have been decreasing and Imports have increased drastically. I would say, the Exports have totally become zero in 1985 and it has been at a very low pace since then. Simultaneously we can also observe the balance of both Exports & Imports is -700,258M. We can also see the same trend in Imports from different parts of the world:This clearly metions that the half of the Imports are from CHINA.                                                 

                          Synthesis and Analysis of data in 1970's:

The lifestyle became more fancy in 1970's as disco was getting lot of people attracted with all kind of drugs and cocaine. Simultaneusly the fashion supported with its designs against the culture. Clubs popular in 70's were Gas light clubs & The Playboy clubs. The people began getting urbanised by moving to cities which drove towards the economic development of the country. The main reasons for getting urbanised was mainly the rural conditions. Glenn Fireblough (ASR 1979,Vol 44 April) depicts that in 1850, 2% of the worlds population lived in cities; In 1950's 16% and in 1970's 24% lived in cities, which shows that the urbanisation was very hign in 1970s.

The trend of movies in 1970's was more fictional and predictability like:

                   ALEIN                                           COMA

                                              

Alien movie shows the thinking beyond the world, which deals about the existance of the other world. The Coma shows about the inhumanity.

The popular movie was 'The China Syndrome', which predicts about the future of Explosion in Nuclear Reactors


After the movies releases, The Explosion of Nuclear reactor takes place in USA, which shows that the films are also reality. The other happening movies were 'Coming Home','Days of heaven','An Unmarried Women'.

The Television Shows:

The article by Diane English-Vogue Magazine-1979 Fall - explains about- What viewers want: dynamic new shows: The year had many TV serials mainly on women, which is said as "there are as many roses as thorns, plus interesting new trends in programming". It also says that "television has discovered the women, not as a character, but as a viewer, and in order to reach her, programmers have loaded up their weekly series with single, divorced, widowed and otherwise eligible and attractive men. Examples given are: Brian Dennehy, who stars in CBS's charming whodunit, Big Shamus, Little Shamus, is  a walking bear of a man, who could melt the heart of any demographically desirable women. Also Joe Don Baker of NBC's Eischied police drama, and James vincent Mc Nichol, in CBS's california fever, who is destined to make it as the biggest teen heartthrob since the fonz

The Colour of 1978-79 (Vogue):

BLACK, BLUE-REDS. According to Elizabeth Arden predicts that the Blue-reds willmake sweet music together.


The trend of New Designers of the Year 1978-79:

Gianni Versace: He was designer for Genny, Callaghan, Complice and the Gianni Versace label

Gianfranco Ferre: Vogue magazine refers Ferre as the fashion star, most versatile designer and architect of the fashion. He also made strong impact in American stores.

Jean Baptiste Caumont: He was a designer from france.

This above four persons were considered as the top fashion designers, who can understand the mood of modern women around the world, and make clothes for them.

Reference: Vouge's magazine-1978-Fall.

The fashion industry of 1978-79 mainly concentrated on women wears and the mainly concerned stylist dress code was trim clothes, tailored lines, with more refined shape. lot of heel option.never before colors and, usually, matching textured legs, in heliotrope-new go with everything newtral perforated leather, piped in copper, sergio rossi for carina Nucci.About $140, carina Nucci,NYC:Sakowitz:Bullocks Wilshire,Wilshire Boulevard. Another"must have":a good hand bag for day. This one from Bottega Veneta: a little more structured, compartments that open like an accordion to give you organized space: About $ 150.

Celebrity driven fashion:

Halston was a designer for the celebrities and the public appearanc of the celebrities, made him popular. He used to get lot of orders from them and they can pay  $ 1500 for suits, $1400-$2000 for a coat, $900-$1000 for a little wool jersey day dress or $3000 for one of his twelve-layered iridescent chiffon evening dresses. Its the type of business where Liza Minnelli buys one hundred originals a year, or Kay Graham, The washington post publisher, orders a custom made drip-dry wardrobe for a ten-day trip to Africa to visit heads of state.

Another women or celebrity of great style in 1978-79 was Cynthia Harris, Costume designer Diana Thurley researched fifty outfits that cynthia wears in the role of wallis-a women of great style and none of the costume has a zipper-only hooks and eyes are used and the only fabrics are pure cottons, wools and silks.

Technology introduces many new things in 1979 and some of them are Tarvik 7 artificial heart, which was invented to keep patients alive untill the human heart became available for transplant. Apple introduces the first Disk Drive for apc & Visicalc.

Politics of the Year 1979 marks as the year of friendly relationship for USA with the Union of soviet socialist republic. The SALT II teaty was signed by both the presidents, president of USA Jimmy Carter and soviet president Leonid Brezhev. This year also draws some drawbacks of the president Jimmy Carter, The invasion of US into Afghanisthan contributed to a swing to the right in American foreign policy and this made the United States war with Afghanistan for the next decade. and this led Jimmy carter loose the presidency in the following election in 1982.

The Feminist movement in 1979:

Margaret Thatcher, britains new prime minister and the first woman to head a European government-consistently raises the hopes and the hackles of British subjects across isle. Questions abound: What can a women accomplish in a traditionally male dominated government? Will this self proclaimed non-feminist ever become a model for other women in England and abroad? The criticisms followed were that she is a beautiful woman and beautiful in a way that arouses cynicism. She looks like the heroine of a soap opera.

Margaret's appearance in public in a blue evening dress made by japanese designer YUKI, had lot of affect on fashion as a promoter of fashion.

References: Popular cultures in 70's by Super, John c, American Socialogy Journal, 1978-79,  and the above data. Vogue-1979

Economy:

The Economy of USA was at a normal pace with the both Imports & Exports balancing with Exports of 287965M & Imports of 281657M (Bureau of Economic Analysis) and the GDP was 18.9. The textile industry in that year provided good employment opportunities with 1270 employees per industry (National Economics Acccount). The overall unemployment rate of the country in 1978 was affected. Inflation Rate

                                        






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